Team & Testimonials
Story Behind The Brand
Carl was an avid fisherman who was a huge influence on my life and fishing background. He spent the summer months in Colorado on Blue Mesa Reservoir and winters on Lake Havasu fishing every day for over 30 years. He left us in 2018 but will always be a part of the baits we make and the brand we build.
Billy Bernhardt, Owner/Mad Scientist
Fishing has been a passion of mine since a young age. I have always wanted to own a fishing company and started this adventure out as a hobby. I am extremely thankful for the people who have helped me along the way and continue to help build this brand. I put my heart and soul into creating and building the best fishing products out there, along with testing those baits with some of the best in the business.